Get more candidates to your site, then retarget them until they apply. AdRoll brand awareness campaigns use machine learning AI to find and target people who are new to your company. They bring high-quality prospects to your site, and then help you reach them again and again with retargeting campaigns


AdRoll is a comprehensive advertising platform that enables talent professionals to increase brand awareness and drive targeted traffic to their site. With advanced targeting options and machine learning AI, AdRoll helps you reach the right audience at the right time, ensuring your employer brand stands out to potential candidates. The platform offers a range of features, including contextual targeting, lookalike targeting, demographic & interest targeting, and retargeting campaigns, all designed to attract high-quality prospects and keep your brand top-of-mind.

Use Cases for Talent Professionals:

Employer Branding: Use AdRoll's brand awareness ads to introduce your company to new talent and showcase your unique culture, values, and career opportunities.

Targeted Recruitment: Leverage lookalike targeting to reach new candidates who share similar characteristics with your existing top performers, increasing the likelihood of finding the right fit.

Diverse Candidate Pool: Utilize demographic & interest targeting to attract a diverse range of candidates based on specific attributes such as interests, education, and income level.

Candidate Engagement: Keep your company and job openings top-of-mind with retargeting campaigns that remind potential candidates to revisit your career site and apply for open positions.

Data-Driven Insights: Monitor the performance of your campaigns with AdRoll's analytics, allowing you to measure impact, optimize your strategy, and improve candidate funnel conversion.